loss leaders

美 [lɔːs ˈlidərz]英 [lɒs ˈliːdəz]

loss leaders

1

Retailers are meeting the new competition with loss leaders , or with price reductions .

零售商用亏本出售或削减价格的方法应付新的竞争。
2

The whole idea behind these services is that they act as loss leaders , getting customers through the door to take advantage of a bargain .

每日优惠团购服务的市场目的在于薄利多销，用低价和折扣吸引顾客跨进消费的门槛。
3

QQ has built the worlds largest online community ( about 700 million active accounts ), while its American counterparts continue to build instant messaging as loss leaders .

腾讯QQ已经成为世界上最大的在线社区（有7亿多的活跃用户），而美国的即时通讯服务同类产品却都在亏损经营。